National News
Seven West Media and Southern Cross Media Merge, Reshaping Australian Media Landscape
Australian media mogul Kerry Stokes recently announced his retirement and the merger of Seven West Media and Southern Cross Media to form a comprehensive media conglomerate covering television, radio, streaming, and print.
According to the official announcement, the new group will integrate resources to enhance cross-platform synergy, strengthen advertising and digital content operations, and increase competitiveness in domestic and regional markets. Post-merger, the group will control numerous TV stations, radio channels, and newspapers, as well as multiple online streaming platforms, ensuring that the merger not only expands scale but also improves content and service quality.
The merger will involve organizational restructuring and personnel adjustments, expected to be gradually completed over the coming months. A spokesperson stated that the new group will actively promote innovative content and digital product development while continuing to provide high-quality news, entertainment, and information services to audiences.