Hong Kong singer Hins Cheung was once regarded as one of the few mainstream artists who took a clear stand on political issues. Whether it was supporting Taiwan’s Sunflower Student Movement or participating in Hong Kong’s Umbrella Revolution, his stance over the past decade was far from ambiguous.
However, this singer, who has long established a solid foundation in the Hong Kong music scene, has recently undergone a visible pivot. Not only did he publicly “admit fault” for his past remarks, but he also announced his participation as a mentor in a Hong Kong government “rehabilitation special project” targeting youth involved in the Anti-Extradition Law Amendment Act (ELAA) movement, leading young people on exchange trips to mainland China. This series of sudden moves has raised questions: why would an artist who is no longer dependent on the mainland market and is certainly no novice choose such a definitive shift in stance at this time?
Former Stances
Now 45, Hins Cheung was born in Guangzhou but has long centered his career in Hong Kong, where he successfully built a prominent status in the industry. Looking back at his past public words and deeds, it is clear he was not an artist who kept his distance from political topics.
In 2014, when the Sunflower Student Movement erupted in Taiwan against the Cross-Strait Service Trade Agreement, Cheung posted a black-and-white photo of holding hands on social media with the caption, “Students on the other shore, keep going!”, which was interpreted as support for the movement. In September of the same year, during Hong Kong’s Umbrella Revolution, he joined artists like Anthony Wong to record the protest anthem “Who Has Not Spoken Out?” and was reportedly involved in street demonstrations and hunger strikes.
These expressions caused Cheung’s career in the mainland Chinese market to be blocked multiple times. This included his scheduled participation in the 2017 program Singer, from which he was forced to withdraw—and his recorded segments deleted—due to public pressure and boycotts.
A “U-Turn” to Admit Fault?
Last week, the pro-establishment media Wen Wei Po published a full-page interview with Hins Cheung, high-profilely announcing his joining of the Security Bureau’s “Positive Guidance Project” as a mentor. According to his account, he was “deeply moved by the project” and proactively contacted the authorities to participate.
In the interview, he stated he would soon serve as a guest speaker and plans to personally lead participants to mainland China in the first half of the year so that young people can “see the real development of the country with their own eyes.” He described China’s rapid development as a positive influence on youth and called on young people to take the initiative to understand the national situation and strengthen their national identity.
More strikingly, he took the initiative to apologize for his past remarks, attributing his previous stances to “youthful impulsiveness” and being “influenced by the social atmosphere.” He stated that the way he interpreted certain past remarks and works was “inappropriate,” leading to public questioning of his feelings and stance toward the country and Hong Kong, for which he offered a “sincere apology.” He emphasized that with age and experience, he now has a deeper understanding of the “big picture,” feels regret for his past actions, and promised “not to repeat similar mistakes.”
External Speculation
Naturally, various speculations have emerged regarding Cheung’s “U-turn.” Some believe this is a typical case of “bowing for one’s career,” choosing a new side under market pressure. Others suggest it may involve financial pressure on his agency, Emperor Entertainment Group, in recent years; under the dual squeeze of debt and market contraction, the company may need to reshape the political image of its artists and corporate identity as a whole to mend ties with the mainland market and return to lucrative opportunities up north.
While these views may have their merits, the true reason is known only to those involved. However, explaining it solely through “interest calculation” seems overly simplistic.
After all, given Cheung’s age, status, and economic foundation, he is not an artist who desperately needs market opportunities to survive. The stances he expressed over the past twenty years should logically be the result of thought rather than a momentary impulse. Can such convictions really be abandoned entirely due to career fluctuations? Or is there a more powerful driving force behind it?
Another Wave of Political Maneuvering?
It is noteworthy that after the event gained traction, the response from certain quarters of public opinion was equally telling.
In an opinion piece published by HK01, the author interpreted Cheung’s “apology” as a “trial in social restoration,” arguing that this was not just an artist’s personal choice but a symbolic case of Hong Kong society attempting to heal divisions and guide youth “back to the right path.”
On the surface, this discourse seems to provide a macro-analytical framework, but the identity of the author is worth noting. Besides being a singer, Cheung has ventured into the catering industry, investing in high-end French restaurants. The author of the article, Chan Ka-wa, holds multiple titles including Chairman of the Hong Kong Catering Industry Association and the Hong Kong Mainland Catering Industry Association, as well as a visiting professor at the All-China Federation of Industry and Commerce. As a figure in the catering industry, his rapid authorship of a lengthy commentary on a shifting artist—combined with his ties to mainland officials and business circles—makes it hard to believe this is merely a personal opinion. This article feels less like a standard editorial and more like an “explanation” (exegesis) meant to provide a narrative framework for Cheung’s transformation that is understandable, or even acceptable, to the public.
This is, of course, an inference, but it suggests that Cheung’s declaration is more than just entertainment gossip; it carries the weight of a calculated political operation.
Why Hins Cheung?
So, why Hins Cheung specifically?
Beyond his influence in the Hong Kong music scene, his family background is a distinct feature. According to public records, his ancestral home is Beijing; his grandfather was a Tsinghua University graduate, his maternal grandfather held a high-ranking military position, and his father served as a Party Secretary. In the Chinese context, such a background is often described as “red to the core” (roots in the revolution).
While family background does not dictate personal stance, some speculate whether there was pressure from the family level or even more direct influence. However, these claims currently lack concrete evidence.
Nevertheless, this incident is just the tip of the iceberg. Using cultural and entertainment figures to shape a certain political atmosphere is nothing new.
“Listen to the Party”
In the Chinese political-cultural system, taking a stance is never just an expression of personal opinion—especially in the highly influential fields of performing arts and culture. Practitioners are often seen as having a duty to serve as role models.
To put it more directly: the more influential a person is, the harder it is for them to hold a “purely personal” stance.
This logic did not start today. Historically, whether during eras emphasizing political loyalty or through contemporary, subtle public opinion management, the monitoring and regulation of public figures’ stances have always existed. The difference lies in the form: it has shifted from direct pressure to more imperceptible operations—such as through market mechanisms, social pressure, and policy environments—eventually forming a tacit understanding of “knowing what to do without being told.”
In this environment, an artist’s influence is both an asset and a risk. When influence grows, their stance can no longer be seen as purely personal. To some extent, they have been integrated into a larger narrative. Thus, by applying pressure to make them politically controlled and submissive—making them “listen to the party”—their original voice no longer matters. What is preserved is only the voice that is permitted.
The Sorrow of the Artist
Every Lunar New Year, almost all Chinese people hear the song “Gongxi Gongxi.” It sounds lighthearted and festive, but its origin is far heavier than the melody. It was written after the end of the War of Resistance Against Japanese Aggression; its original intent was not just to celebrate the New Year, but to express the sentiment of “bitterness ending and sweetness arriving” after the war. Its creator, Chen Gexin, was a man repeatedly squeezed by his era.
Chen participated in anti-Japanese cultural movements and collaborated with underground Communist Party members to write resistance songs. Later, when Shanghai fell, he worked under the Wang Jingwei regime to survive. After the war, he was arrested as a traitor but was released and fled to Hong Kong. After the founding of the PRC, he chose to return due to his communist background, but was eventually denounced during the Anti-Rightist Movement and died in a labor camp.
From the Anti-Japanese War to the Civil War to the early political movements of the PRC, Chen Gexin spanned a tumultuous era. He tried to survive and create across different times but could never escape the political environment. In other words, no matter how he adjusted, he could not avoid the fate of being purged.
In a way, this is the sorrow of the artist. Creation should be an individual expression, but under certain systems, it often cannot break free from the political framework.
These stories are worth repeating not because they are unique, but because they are so universal. For creators within a power structure, whether they choose to stay close, stay away, or even “not take a stand,” that choice can itself become a stance.
Key Opinion Leaders without Opinions
This demand for taking a stand does not stop at the cultural world; it applies to religion as well. Wang Mingdao, a leading figure in China’s independent Christian church in the mid-20th century, was imprisoned for years for refusing to cooperate with official religious policies and insisting on institutional autonomy. Even after briefly yielding under pressure, he chose to publicly retract his concession, resulting in further decades in prison.
The backgrounds of these cases may differ, but the underlying logic is consistent. Whether an artist, a writer, or a religious leader, as long as they possess the ability to influence the public, it is difficult to escape the regulation and expectations placed upon their stance.
Looking at the present, Hins Cheung belongs exactly to this category. He is not just a singer, but a public figure with broad influence—a Key Opinion Leader (KOL). An opinion leader’s words and deeds have a demonstration and diffusion effect; their opinion is never just their own, but something that influences a segment of society.
Consequently, his change in stance is not just a display of personal motivation, but a reflection of a familiar operational logic: the greater the influence, the more one needs to be incorporated into the system. Once incorporated, original autonomy is gradually eroded.
Perhaps what is more worth considering is that while these situations mostly happened in mainland China in the past, a similar logic is now appearing in Hong Kong. When “needing to take a stand” slowly becomes the norm, what truly changes is not just one artist’s position, but the social imagination of “what can and cannot be said.” Spaces that were once taken for granted may be quietly narrowing.
The “Soft Resistance” They Fear
Whenever a society enters a period of upheaval, popular culture often becomes the last space that isn’t fully co-opted. People search for an outlet for their emotions in music, film, literature, and even sports. This isn’t just entertainment or comfort; it is a form of identity and collective connection.
Because of this, culture is never a field unrelated to politics. On the contrary, it is often the part that is hardest for politics to control fully, yet the most permeable.
This explains why various local pop culture phenomena in Hong Kong—from the craze surrounding the boy band MIRROR to the support for local films and the Hong Kong football team—are not just entertainment events, but outlets for social sentiment.
These emotional investments are natural, but the problem arises when they become overly dependent on certain public figures, placing personal spiritual hopes on a carrier that is inherently unstable. In other words, by placing too much expectation on certain cultural symbols or artists, we simultaneously push them into a position where they are more easily exploited by political forces.
This also explains why Hong Kong and mainland officials have recently emphasized the so-called “soft resistance.” They know very well that what is truly influential isn’t just political activity or policy, but culture itself. Compared to direct confrontation, these subtle emotional connections and the ideologies they trigger are the hardest forces to control.
And because they are hard to control, they need to be co-opted.
Thus, what we see is not just censorship and restriction, but a set of more delicate operations. First, have artists proactively take a stand; then have works “naturally” align; then gradually narrow the expressive space for theater, film, and literature. When “kneeling” no longer needs to be explicitly demanded but becomes an industry consensus, the frog is boiled in warm water, and culture loses its original edge.
A Small Pawn
In this incident, beyond the focus on Hins Cheung’s shift, we cannot ignore the Security Bureau project he is participating in.
The “Positive Guidance Project” claims to provide “rehabilitation opportunities” for young people who “went down the wrong path” during the 2019 anti-extradition protests. Looking back at the 2019 movement, over 7,000 people were arrested, many of whom were never prosecuted. Now, this group may be incorporated into a sort of re-education or guidance mechanism, including organized trips to China to learn about “national development” and “national security.”
This arrangement feels less like providing an opportunity and more like a directional reshaping. Through collective activities, visits, sharing, and role models, it builds a narrative that is deemed acceptable.
In this process, an influential artist like Hins Cheung becomes the most suitable intermediary—possessing fame, having held different past stances, and being popular among the youth. To some extent, Cheung is just a small pawn in this political transformation project, working for the Hong Kong government to “rebrand” the youth. The grander blueprint behind this is what is truly concerning.
The Imaginary Red Line
In recent years, Hong Kong media has seen more “rehabilitation stories”—from Tong Ying-kit, the first person convicted under the National Security Law, to Hins Cheung’s confessional-style interview. On the surface, these are personal stories of reform, but in reality, they transmit a set of value judgments: what is right and wrong, and what counts as “returning to the right track.”
It is worth noting that Cheung’s phrasing is not radical. He did not loudly proclaim loyalty or use intense political language. Instead, he emphasized “looking at the big picture,” “being good for the youth,” and “starting anew.” This moderate tone makes the transformation look reasonable, even carrying a hint of moral high ground. But for that very reason, it is more persuasive and harder to question. This is the “sugar-coated pill” strategy—besides traditional harsh laws, there is a hope to use “sugar” to soften the public, using personal stories to wrap and make a new political narrative more acceptable.
Furthermore, when the “red line” does not need to be clearly drawn but is instead internalized through countless case studies, people naturally learn how to self-adjust. Over time, what truly disappears is not just certain remarks, but the very imagination of the freedom to “have different thoughts.”
Finally, to quote the song ” Imaginary Fairground,” written by Wyman Wong and sung by Hins Cheung: “Even if you have no choice in the era you were born into, and the world is pale, it still accommodates thoughts.”
In today’s Hong Kong, are thoughts still accommodated?