Influencers to pay $100 to make money off Tasmania’s national parks under new permit system

Influencers and content creators will be able to film and profit from content gathered in Tasmania’s national parks for just $100, under new regulations. They will need to pay $100 for the new licence, which will enable them to go to Tasmanian national parks to gather content for which they receive payment.

The Enthusiast Business Licence came into effect in December 2025 and replaced a previously complicated, expensive process, according to adventure influencer Michael Atkinson, who posts online as Outback Mike.

“I needed to get public liability insurance for $20 million, pay a fee of around $450, apply 28 days in advance [under the previous rules] and, for me, that wasn’t worth the amount of money,” Atkinson said. “That cost would have been more than what I would have made from the actual content that was being paid, so I decided to just go ahead and do my hike without making the content.” While Atkinson said the new licence was an improvement, he is frustrated that the licence stipulates the need to always remain on tracks.

In this context, payment includes endorsements, sponsorship, and being given accommodation and travel, equipment or clothing. The licence is for solo content creators who engage in small-scale filming and photography using handheld devices, but the use of drones is not permitted. It lasts for two years and removes the need for public liability insurance.

A Tasmania Parks and Wildlife Service spokesperson said the new licence was part of a goal to minimise environmental impact. Tasmanian Parks Minister Nick Duigan said the change was made to make it easier and cheaper for influencers to come to Tasmania to create content, but he also said it’s also about imposing obligations so that people making videos won’t be promoting how visitors can go off track and do damage.