The film The Devil Wears Prada 2 has recently premiered in several Asian markets, including Hong Kong, Taiwan, and South Korea. However, it has sparked widespread debate due to controversy over the portrayal of an Asian character in previously released promotional material. The film is set to roll out in mainland China and other regions, while discussions over racial stereotyping continue to intensify on social media.
The issue stems from a 38-second trailer released earlier by distributor 20th Century Studios on YouTube. In the clip, an Asian character named “Jin Chao” appears wearing a plaid shirt and thick-framed glasses, and quickly lists her academic background, including graduating from Yale University with a GPA of 3.86. Some viewers have questioned the pronunciation of the name and the character’s portrayal, suggesting it reinforces stereotypical representations of Asians, sparking backlash.
After the film’s release, some audiences argued that although the character has limited screen time, she continues the familiar “Asian overachiever” stereotype. Critics said the depiction reinforces cultural labeling and may even come across as mocking. Others, however,认为 the film primarily focuses on women’s workplace experiences and personal growth, and does not constitute discrimination, taking a more lenient view of the controversy.
In the Chinese market, the film performed strongly in pre-sales and opening-day screenings, but its screening share dropped sharply afterwards, drawing industry attention. Online discussions have been highly polarised, with some calling for boycotts while others argue the criticism is exaggerated.
Academically, a researcher from Academia Sinica in Taiwan noted that Hollywood has long tended to portray Asian characters in a homogenised way. Even when language ability or educational background is improved, such characters are still often used in functional roles that support white protagonists, reflecting an ongoing issue in cultural representation.
Commentary:
To some extent, this controversy reflects the continued limited understanding of Asian and Asian diasporic communities in Western film production, particularly in how characters are constructed in terms of appearance, overall image, costume design, and personality. Many such portrayals are not rooted in genuine cultural experience, but instead appear to be assembled from pre-existing Western perspectives of what “Asia” looks like.
In a contemporary context where diversity and inclusion are increasingly emphasised as universal values, the inclusion of Asian characters may be seen as an attempt to respond to these expectations. However, if characterisation lacks accurate and nuanced cultural understanding, the result may be counterproductive—rather than reducing prejudice, it can unintentionally reinforce misunderstandings and deepen cultural distance.